2024 Recap

The last year has flown by, bringing a lot of changes and updates. Here’s a recap of some of the biggest changes.

Happy New Year!

The last year has flown by and there have been a lot of changes and updates to our systems and the company itself. Here’s a recap of some of the biggest changes from last year.

Visual Reporting

Website security isn’t a particularly easy thing to visualise. You can’t photograph it and it only becomes visible when it fails (usually because it’s in the news). We struggled with this concept for years, how to make monthly reports easy for customers to understand and take action.

In 2024 we finally completed a new style of reports. Our reports show recommendations, site analytics, security statistics, logs, and more. Customers can easily see how their site is doing, without leaving their email inbox.

Priority Tagging

At the beginning of the year, we made it easier for customers to assess which recommendations were the most critical. A priority matrix is shown on the front page of reports so it’s easy to see when there are critical, high, medium, and low-priority issues.

Marketing

A big difference in 2024 is that we started actively marketing our service. As naturally private people, (good for security, awful for marketing) this change hasn’t come naturally. We’ve also been waiting for a few elements to come together to make marketing and branding more fun and more personable. More on that in the next few weeks.

One of our largest marketing/development efforts has been coding the Quick Security Audit. We wanted a free and easy way for visitors to check their site and get results immediately without waiting for a lengthier and more expensive website audit.

Webinars

We held our first webinar in November and learned a lot about arranging, marketing, and actually hosting the events themselves. In February we are going to start holding monthly webinars.

Webinars are the perfect way to share information naturally and authentically, where we can answer questions and teach people basic concepts for securing their sites regardless of whether attendees use our services.

Looking to 2025

We are looking forward to what the next year will hold, but also conscious of how security, data misuse, disinformation, and the general political landscape will affect our customers and our work in times to come.

We hope to make a difference in our own small way during the next few years and protect our customers to the best of our ability.

Lisa Karvonen

Author Info: Lisa Karvonen

Lissu is a full-stack web developer who started working in WordPress in 2003. Since then she has coded plugins, themes, and applications for companies and organizations in both WordPress and Multisite and other PHP/MySQL applications.

She started developing the WP-Ensure platform in 2017 as a response to customer site attacks and has been steadily improving and growing the company and platform since then.

She’s originally from Scotland but lives in Finland with her husband, son, two dogs, two cats, and a reef tank.

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